Case study Essay Example | Topics and Well Written Essays - 500 words - 2

Case study - Essay Example Franchise contract can be beneficial on the part of Delissa in the sense that Agria could easily penetrate the Japanese market through its business partner Nikko. At the same time, Delissa could easily make use of Nikko’s existing market distribution to deliver Delissa’s yogurt in the market. One of the main factors that contribute to the failure of Delissa’s business strategy of entering the Japanese market has something to do with communication / language and culture gap. There is basically no single stakeholder on the part of Nikko who could speak English. For this reason, it becomes a challenge for the two companies to establish a clear vision and implement market strategies to increase the business’ profitability. Due to lack of communication, mistrust between the two parties becomes unavoidable. (p. 9–11) The initial marketing plan that was implemented is inappropriate due to the fact that it was not effective in establishing a good market position and differentiation for Delissa’s product-line. Based on the research survey result, 55% of the respondents were not clear on what the company is trying to communicate with regards to Delissa product. (p. 9–11) Based on the company’s recent media planning, Delissa is targeting children and young people between 13 to 24 years of age. For some reason, Nikko and SRT International Advertising Agency has been running TV spots between 11:15 to 12:15 at night. Obviously, the company’s target consumers are mostly asleep around that time. (p. 9–10) Aside from the ineffective advertising campaign used in the business, the ordering system and market distribution of Dalissa product is very slow due to some internal bottlenecks that causes delay in the delivery of products in the market. (p. 9–8) Ole Bobek – Agria’s director of international operations was constantly negotiating with Nikko regards to the business franchise. Even

Business related Term Paper Example | Topics and Well Written Essays - 1500 words

Business related - Term Paper Example Therefore, I will be living my dream. However, a number of requirements are need for one to start a business. A good plan enables an individual to achieve long-term success. The paper describes an approach and the direction that an individual also chooses determine his or her level of success. Preparation of an adequate business plan is the initial stage of starting a new business. In most cases, an individual may have different business ideas. However, at this stage, he is required to choose the ideal idea that he will implement. When a decision is finally made, the appropriate business plan is designed. It helps in laying the foundation of the business (Ligthhelm 131-153). The main aim of a business plan is to determine the marketing roles that are required. This means that all the needs of the sales department must be cleared defined. This will involve both the sales and marketing departments. Further, the business plan must define the kind and role of management that is required in that particular business. Management plays an important role in ensuring the success of the business. It deals with all the required personnel and how resources will be utilized in a different department. Generally, the management is supposed to run the whole business. The business plan mus t clearly outline the role of the management in the entire business. In addition, the business plan must outline the financial plans of the business. Mainly, this is the capital that is requires to start and run a business. It is expected to cater any purchases, bills and salaries of the employees. An individual is supposed clearly outline the capital needs of the business. To be precise, he is supposed to determine the amounts required to establish the business itself. It may also include other costs and expenses that will be incurred in the first cycle of the business. A concrete business plan makes it easier to define the financial needs of the company. At this stage, an individual is