Case study Essay Example | Topics and Well Written Essays - 500 words - 2

Case study - Essay Example Franchise contract can be beneficial on the part of Delissa in the sense that Agria could easily penetrate the Japanese market through its business partner Nikko. At the same time, Delissa could easily make use of Nikko’s existing market distribution to deliver Delissa’s yogurt in the market. One of the main factors that contribute to the failure of Delissa’s business strategy of entering the Japanese market has something to do with communication / language and culture gap. There is basically no single stakeholder on the part of Nikko who could speak English. For this reason, it becomes a challenge for the two companies to establish a clear vision and implement market strategies to increase the business’ profitability. Due to lack of communication, mistrust between the two parties becomes unavoidable. (p. 9–11) The initial marketing plan that was implemented is inappropriate due to the fact that it was not effective in establishing a good market position and differentiation for Delissa’s product-line. Based on the research survey result, 55% of the respondents were not clear on what the company is trying to communicate with regards to Delissa product. (p. 9–11) Based on the company’s recent media planning, Delissa is targeting children and young people between 13 to 24 years of age. For some reason, Nikko and SRT International Advertising Agency has been running TV spots between 11:15 to 12:15 at night. Obviously, the company’s target consumers are mostly asleep around that time. (p. 9–10) Aside from the ineffective advertising campaign used in the business, the ordering system and market distribution of Dalissa product is very slow due to some internal bottlenecks that causes delay in the delivery of products in the market. (p. 9–8) Ole Bobek – Agria’s director of international operations was constantly negotiating with Nikko regards to the business franchise. Even

Business related Term Paper Example | Topics and Well Written Essays - 1500 words

Business related - Term Paper Example Therefore, I will be living my dream. However, a number of requirements are need for one to start a business. A good plan enables an individual to achieve long-term success. The paper describes an approach and the direction that an individual also chooses determine his or her level of success. Preparation of an adequate business plan is the initial stage of starting a new business. In most cases, an individual may have different business ideas. However, at this stage, he is required to choose the ideal idea that he will implement. When a decision is finally made, the appropriate business plan is designed. It helps in laying the foundation of the business (Ligthhelm 131-153). The main aim of a business plan is to determine the marketing roles that are required. This means that all the needs of the sales department must be cleared defined. This will involve both the sales and marketing departments. Further, the business plan must define the kind and role of management that is required in that particular business. Management plays an important role in ensuring the success of the business. It deals with all the required personnel and how resources will be utilized in a different department. Generally, the management is supposed to run the whole business. The business plan mus t clearly outline the role of the management in the entire business. In addition, the business plan must outline the financial plans of the business. Mainly, this is the capital that is requires to start and run a business. It is expected to cater any purchases, bills and salaries of the employees. An individual is supposed clearly outline the capital needs of the business. To be precise, he is supposed to determine the amounts required to establish the business itself. It may also include other costs and expenses that will be incurred in the first cycle of the business. A concrete business plan makes it easier to define the financial needs of the company. At this stage, an individual is

Abraham Van Helsing Essay Example for Free

Abraham Van Helsing Essay Innocence, chastity, purity, and married life are just a few things that made up the ‘image’ of the nineteenth century Victorian woman. During this time, it was greatly looked down upon if a woman chose to stay single, as she would be pitied and dubbed a â€Å"whore†. Lucy Westenra is one of the main characters in the novel, Dracula by Bram Stoker. Lucy is a beautiful young lady whose innocence and virtuous being draws three suitors to her. Although, this portrayed innocence is not the only thing that is drawing these men towards her. Lucy has a sexual appeal to her personality, much different than her best friend Mina Murray and the typical Victorian woman. This sense of sexual desire will eventually lead her right into the dangerous and evil arms of Count Dracula. The Count only has the ability to attack willing victims, which is why the sexually driven Victorian woman, Lucy Westenra is the first character to become victimized by Dracula’s deadly spell. Count Dracula was an evil, lustful vampire who wanted nothing but power and control. He lived in an Eastern European country called, Transylvania. The Count preyed on any individual who would make him feel in control and powerful of the situation. This is why Lucy Westenra was targeted and made Dracula’s first victim. The first peculiar account Lucy and Mina experience was when they see a Russian ship wrecked near the shore and hear that the there was no life aboard and the captain had died holding a crucifix in his hands. Soon after the account, Lucy started mysteriously sleep walking many night in a row into the grave yard near her home. One night, Mina had awoken the Rowatt 3 find Lucy missing and not in her bed, she then found her outside with a creature with beaming red eyes hunched over her. Mina tried to save her friend but by the time she got over there, the creature was gone. In the morning Mina had found strange dots on Lucy’s neck and after struggling for weeks Lucy became deathly sick and started to change before everyone’s eyes. Unknowingly, she was transforming into a super natural and dangerous form of herself while dead and lying in a cold grave. â€Å"Indeed, it is not only Lucy and Mina who are dramatically transformed in the draining, but Dracula himself, whose transformations are much more varied and complex than those of his victims.† (Pg. 238, Viragh) Count Dracula had stripped this woman of her innocence and virtue by changing her to an evil vampire just like him. Dracula now had control over Lucy but only because she was willing to let him control her. In the nineteenth century, straying away from who a woman is supposed to be according to the Roman Catholic Church is heresy. A woman was never to be with more than one man, but was to be married and completely faithful to her partner. This century was ruled by â€Å"the belief that an individuals sex and sexuality form the most basic core of their identity, potentiality, social/political standing, and freedom† (Pg. 1, Ridgway) Lucy Westenra had a completely different mindset as she expressed in a letter to her dear friend Mina. â€Å"Why can’t they let a girl marry three men, or as many as want her, and save all this trouble?† (Pg. 66, Stoker) After Lucy states these words in her letter, she immediately admits to her thoughts and actions being heresy. Just because she confessed Rowatt 4 to this sin against the church and her beliefs does not simply alleviate Lucy’s sexual desire. This difference between Lucy and other nineteenth century virtuous women was not just a phase of rebellion, it was psychological. Lucy is fully aware that she is desired by many men and she lets that get into her head, essentially she is feeding off the attention. This vulnerability and openness is why Lucy Westenra is Count Dracula’s first and easiest target. The first time the Count starts to get into Lucy’s head is after her and Mina see the wrecked boat upon shore, containing the containers of dirt. These were Dracula’s sleeping quarters. This fact was not known by the women at the time, but soon after this event is when Lucy starts to sleep walk. This sleep walking is not a coincidence but is psychologically connected to her sinful desires of lustfulness. Count Dracula only has the power the attack willing victims, which could only mean Lucy knew in her subconscious what she was doing by going out to the cemetery at nights. This spell Dracula puts on Lucy is the same spell he put on the three women who now life in Dracula Castle with him. These women were just as innocent and virtuous as Lucy was and are now sex crazed and evil just as the Count is. This â€Å"spell† was a way to undermine women so that Dracula would feel powerful and controlling over them. In essence, Lucy Westenra was a seemingly virtuous nineteenth century Victorian woman who actually had underlying sexual desires. These desires made Lucy vulnerable to Count Dracula, who was consumed with gaining control over his victims. Because of her lustful manor, Lucy was drawn to the attack of Dracula and fell under his deep spell. From then on there was no turning back. Works Cited Stoker, Bram. Dracula. 1897. New York: Oxford University Press, 1990. Viragh, Attila. Can The Vampire Speak? Dracula As Discourse On Cultural Extinction. English Literature In Transition, 1880-1920 56.2 (2013): 231-245. MLA International Bibliography. Web. 25 Sept. 2013. Ridgway, Stephan. â€Å"Victorian Sexuality† in â€Å"Sexuality and Modernity† originally written as a lecture for Sociology at Sydney University, 1996. Isis Creations. Web. 12 Nov. 2010.

Education Essay -- essays research papers

Education There are many definitions of education, many people have different options of education and how it should be taught. I however will explore three definitions. William James’ definition who was a philosopher and psychologist will be explained. I will use an online dictionary. Lastly, Webster’s Universal English Dictionary definition for education will be explored. William James states that, â€Å"Education, in short, cannot be better described than by calling it the organization of acquired habits of conduct and tendencies to behavior.† When you are educated, it seems that your conduct and tenancies toward behavior would be different from that of an uneducated person. An educated person would associate the knowledge they have retained in a different manner than an uneducated one. I a...

Systematic Review Paper

The purpose of this meta-synthesis research was to synthesize a qualitative study performed to better understand the underlying reasons why only a fraction of cancer patients participate in cancer research trials. The attempt is to explore factors that influence participation in this type of study. Literature in the subject indicates poorly understood process of how patients are enrolled into clinical trials.This systematic review tries to improve the patient decision-making process in participating in cancer clinical trial and to provide Oncology nurses to treat patients with solid background utilizing evidence based practice (Biedrzycki, 2010). The study was conducted in hope to eliminate misconceptions on the negative feelings of cancer clinical trials. A common misconception is participation can cause harm instead of cure. The report clearly describes how the variation in research design and methods revealed low percentages of cancer patient participation in previous studies.An i nformation specialist assisted with the selection of relevant studies. Data selection was reviewed through PubMed. Patient participation and decision making were topics reviewed. A PRISMA-type flow chart elaborates on the multiple studies reviewed (Biedrzycki, 2010). The criteria for reviewing articles included articles published since 2004. Research from other countries was reviewed and was not confined to the United States.Literature reviewed through the National Institutes of Health (NIH) roadmap for Medical Research, fortified the research by emphasizing important aspects of human research participants and transforming this into clinical research. 62 articles met criteria and 24 articles did not meet the initial criteria. Articles beyond five years provided evidence of inaccurate representation of the current views on patients’ will to participate in clinical trials (Biedrzycki, 2010). The research article indicates the sample sizes ranged from 16 to more than 115000 whic h yield a median=162.The combined sample of participants includes gender, race, and age. Most participants were Caucasian. One study included only Asian women. Ages ranged from 50 to 64 years, median 57. 6 years. Cancer diagnoses were reported in 10 studies, six studies omitted reporting cancer as a diagnosis. Four studies reported advanced cancer. Six studies reported participation in phase I clinical trials. One study reported participation in a phase III clinical study. The rest of the studies did not report the phase of trials. There is no indication whether follow up was done with the original reporter to clarify missing information (Biedrzycki, 2010).The criteria used to appraise the research consisted of decision-making process, communication, educational interventions, perceptions, benefits and burdens, quality of life, reasons for declining participation, knowledge, relative health stock, timing of consent, satisfaction, and decisional regret. Most studies focused on decisi on making, however; thirteen studies described multiple aspects of cancer clinical trial participation. Some studies focused on the psychosocial consequences of clinical trial decision making.This data was appraised by several research team members (Biedrzycki, 2010). Decision-making instruments included the Llewellyn-Thomas, an unnamed instrument and the Homes-Rovner et al. Satisfaction with Decision Scale. Other instruments included the Understanding of Clinical Trials by Joffe et al. and The Decisional Regret Scale and the Karmonos Accrual Analysis System. Most studies did not report psychometric measures and almost all studies used one question to assess willingness, interest or knowledge about cancer clinical trials (Biedrzycki, 2010).Data analysis is presented in table format. Table 1 consists of factors reflecting the rigor of the studies reviewed. Table 2 consists of measures of decision making used in the studies reviewed and Table 3 lists strengths, limitations, and key po ints of the studies reviewed. The studies were mainly descriptive, consisting of mixed-methods design. Three studies tested an educational intervention and two studies used an experimental design. 50% of the studies did not report timing of the research in relation to the decision regarding clinical trial participation (Biedrzycki, 2010).During meta-analysis, response rates varied by type of measure and study design, only 50% reported response rates (range = 21% – 95%, median=71%. 29% declined participating because they had no interest and 24% declined with no reason given. One major reason people declined to participate was because they had no access or could not use a computer. Multiple time measures were conducted in decision regret, it was noted that responses were reduced (Biedrzycki, 2010). The process used to pool the data together was clinical trial decision making.The main factors influencing this process consist of patient, provider, and treatment. Two studies speci fically explored decision making by the patient. Education requirements impacted decision making since understanding the risks and benefits of clinical trials was the most important factor taken into consideration by the patient. Educational interventions were noted to have increased patient enrollment. (Biedrzycki, 2010). If the patient found the education from the provider to be coercive, treatment was considered a burden.Time and travel also posed an inconvenience on the patient since it adversely affected quality of life and therefore deterred patients from cancer clinical trials. On a positive note, studies reported factors associated with positive decision making outcomes. Positive decision making included being more spiritual, younger, and having more advanced cancer, and having a good understanding of the education received. Several other aspects were indicated as positive decision making outcomes when providers introduced user-friendly systems (Biedrzycki, 2010).The primary focus of the study was accepting or declining clinical trial participation. The secondary focus was decision-making and the silent variable was the influence on clinical trial participation. All criteria were elegantly spelled out in form of charts and tables. Figure 1 included factors associated with the decision to participate in a cancer clinical trial. Figure 2 revealed factors associated with a positive decision making outcome (Biedrzycki, 2010). A factor that was clearly noted as missing was a review on the process by which patients decide on whether or not to participate in clinical research trial.Components of the decision making preferences have not been determined. Consenting for a research process is autonomous and the current healthcare system does did not provide sufficient learning opportunities for the patient to acquire enough information to make an adequate informed consent. When the patient lacks this knowledge and the healthcare provider lacks the understanding o f the patient’s values, it is difficult for the patient to want to participate in clinical trials (Biedrzycki, 2010).The reviewers concluded that future research is needed for continuation of exploring the reasons for lack of cancer patients’ participation in clinical research trials. The need for sound construct for decision making can prepare nurses and healthcare workers to understand the cancer patient’s values and to provide education that may enhance knowledge and strengthen interventions, and improve cancer clinical trial participation (Biedrzycki, 2010).

Is The College Admissions Standards Essay - 1601 Words

It’s Hard to be Accepted The college admissions standards in America today are more rigorous and in depth than they have ever been but can also be somewhat unfair. The process of applying can be quite stressful for students and parents alike as they try to successfully weave their way through an expansive application that includes everything from essays to transcripts and so much more. And while the feeling of being accepted leads to true exuberance because of all that hard work (as I can personally attest to), the feeling of being denied can rival it in intensity without a doubt (as I unfortunately can also confirm). As college becomes more and more encouraged in high schools across the nation, and as the number of college applicants continues to grow there will continue to be more of those students who are not accepted to a certain school, granted there is a place for everyone. But this phenomenon brings up a simple question; why? Students are left to ponder why they didnâ⠂¬â„¢t receive admission in many cases, as no college that I know of gives an actual reason as to why acceptance was granted or denied. Luckily we do have some information supplied by schools and other various sources on what factors are the most important to schools. While we may not like all of what we find when taking a closer look, it is still interesting nonetheless. Let us first take a look at what students must go through to give themselves a chance to meet the admissions standards atShow MoreRelatedEssay On Affirmative Action1556 Words   |  7 Pagesled to complications and issues regarding admission processes admitting minority students who are underqualified compared to students not of color in the name of diversity. Diversity has many benefits and the implemented necessity for a diverse campus has lowered racial prejudice in recent years. However, the need for diversity shouldn’t surpass the standards or requirements necessary to attend a certain university of ch oice. Admissions councils from colleges all over the country have started overlookingRead MoreEssay921 Words   |  4 Pagesuniversity or college that you need to apply for you should do your research. You should start your research 12-18 months in advance to give yourself the most time (and slightest anxiety). Each U.S. University and collage sets its own particular admission standards and chooses which candidates meet those standards. In this manner, you should apply independently to every university or college. Most universities in the USA encourage imminent worldwide understudies to contact their admissions office noRead MoreAffirmative Action: Prejudice in the College Admissions Process941 Words   |  4 Pagesin the college admissions process in the case of Fisher v. University of Texas. 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The Differences Between Rack and Wrack

As Jeremy Butterfield points out: The relationship between the forms rack and wrack is complicated, and the spellings are sometimes interchangeable (Oxford A-Z of English Usage, 2013). Definitions Rack and Wrack as VerbsAs a verb, rack means to torture or cause great suffering, or to place (something) in or on a rack. The verb wrack  means to wreck or cause the ruin of something. Rack  and  Wrack  as NounsAs a  noun,  rack means a frame, a shelf, an instrument of torture, or a state of intense anguish. The noun wrack means destruction or wreckage. Idiomatically, we may rack the billiard balls, rack up points, and roast a rack of lamb. But when it comes to nerve-(w)racking experiences or (w)racking our brains, most writers, dictionaries, and usage guides admit to being (w)racked with uncertainty. See the (sometimes contradictory) usage notes below. Examples One  bicycle, rusted as if  it had been there for years, leaned in the rack, its fenders supporting crescents of white. (John Updike, Flight.  The Early Stories: 1953-1975. Knopf,  2003)To delight in seeing men stabbed, poisoned, racked, or impaled is certainly the sign of a cruel temper. (Joseph Addison, The Spectator, April 20, 1711)I have sometimes been wildly, despairingly, acutely miserable, racked with sorrow, but through it all, I still know quite certainly that just to be alive is a grand thing. (Agatha Christie, An Autobiography, 1977)Penny was wracked with sorrow for his friends. His face was strained. (Marjorie Kinnan Rawlings, The Yearling, 1938)There is a half-filled baby bottle on the cupboard shelf. She picks it up. The babys cry is becoming nerve-wracking. (Paddy Chayefsky, The Goddess, 1958)But having to be present for merchandise deliveries that Eunice ordered online or on the phone was nerve-racking. (Joseph Wambaugh, Hollywood Moon, 2009)Lud had been going to wrack and ruin for centuries. (Stephen King, Wizard, and Glass, 1997) Usage Notes and Idiom Alerts Rack and wrack are confused so frequently that most dictionaries now list both spellings for the verb meaning torment and the noun meaning destruction. (Margery Fee and Janice McAlpine, Guide to Canadian English Usage, 2nd ed. Oxford University Press, 2007) Idioms and Variant Spellings In some senses, the verbs rack and wrack are synonymous, and the two words, each as either noun or verb, are nearly interchangeable at some points. The usage problems arise over which spelling to use where there seems to be a possible or a clear overlap in meaning. Most Edited English will prefer to rack your brain, wrack and ruin, storm-wracked, and pain-wracked, but other Standard written evidence, including some Edited English, will use the variant spelling for each. (Kenneth G. Wilson, The Columbia Guide to Standard American English. Columbia University Press, 1993) (W)rack and Ruin The expression (w)rack and ruin preserves the original sense of destruction. (These days rack, and ruin is the more common spelling in both British and American English, by the evidence of the BNC and CCAE.)...As often, figurative uses of rack and wrack have enlarged their domains and made the spelling interchangeable wherever the sense of severe stress and destruction apply. Wrack seems to be gaining ground there, although still less common than rack in collocations such as nerve-racking and racking ones brains. (Pam Peters, The Cambridge Guide to English Usage. Cambridge University Press, 2004) Nerve-Racking Wrack is commonly used as a verb synonymous with the figurative senses of rack...Probably the most sensible attitude would be to ignore the etymologies of rack and wrack (which, of course, is exactly what most people do) and regard them simply as spelling variants of one word. If you choose to toe the line drawn by the commentators, however, you will want to write nerve-racking, rack ones brains, storm-wracked, and for good measure wrack and ruin. Then you will have nothing to worry about being criticized for—except, of course, for using too many clichà ©s. (Merriam-Websters Dictionary of English Usage, Merriam-Webster, 1994) Rack em Up The New York Times Manual of Style and Usage has a great idea here: Never use wrack, because it confuses people. Instead, when wrack means wreck, just use wreck. (But when you mean inflict damage, spell it wreak. You wreak havoc on; you never wreck havoc because havoc is unwreckable.)O.K., keynoters, lets rack em up: Its traditional to rack up your opponent with a good tongue-lashing for having led the country to wrack and ruin, and after you rack up a victory, you can wreak patronage vengeance from high atop your city on a hill. (William Safire, Quoth the Maven: More on Language from William Safire. Random House, 1993) Wracked With Doubt The noun rack applies to various types of framework; the verb rack means to arrange on a rack, to torture, trouble, or torment: He was placed on the rack. She racked her brain....The noun wrack  means ruin or destruction, as in wrack and ruin and wracked with pain. Also nerve-wracking....The verb wrack has substantially the same meaning as the verb rack, the latter being preferred. (The Associated Press Stylebook and Briefing on Media Law 2011. Associated Press, 2015) Practice He placed his trunk in the luggage _____ and took a seat by the window.The bridge had fallen into _____ and ruin. Answers to Practice Exercises Answers to Practice Exercises: Rack and Wrack He placed his trunk in the luggage rack and took a seat by the window.The bridge had fallen into (w)rack and ruin.